Services

Content Strategy

What is this service?

A content strategy is a circular planning process that aims to define the creation, publication and governance of useful, usable content—whether that be written, spoken, digitally produced, or otherwise.

If your content is the main course, think of your content strategy as the entrée that sets the precedent for it.

How does it work?

We take a serious look at your business, your current marketing, brand guidelines, any existing customer research, and the relevant industry to get the information we need to define:

Your reasons for creating content
Your goals for your content
Your audience and their specifics
Your brand story and messaging
Your channel and distribution plan

These points inform what content contains, how it’s sent out, and how it’s managed.

What are the benefits?

Strong strategy results in motivating, relevant content
Enjoy higher follower engagement rates
Focused & cohesive themes build rapport with your audience

Why is it an important thing to have?

In a world full of digital noise, that is becoming even louder, it’s important to have focus in your messaging and content.

Your audience is busy and swarmed with content in their feeds, you need to be respectful of their time and attention and ensure they enjoy your digital activities.

Provide value first through your content, and watch your followers become loyal customers.