Services

Search Engine Optimisation

What is this service?

The search engine (think Google, Bing, Yahoo!, etc.) is the phonebook of the digital age. No longer do people sift through yellow or white phonebook pages, running their finger down letters to find the right listing; they pull out their phone or other device and have the Internet provide them with options for the product/service they need.

How does it work?

SEO works by building a number of links and external sources that point to your website, telling the Google algorithm that your website is legitimate and reputable, thus displaying it higher in relevant searches.

What are the benefits?

Have your website put in front of people looking for your offerings
Drives an increase in website traffic
Builds brand awareness by increasing impressions

Why is it an important thing to have?

Search Engine Optimisation (SEO) is the equivalent of buying the featured space in the phonebook—it puts you front-and-centre, and makes sure that potential customers can find you when they need you.

If your business isn’t using SEO, there is a very high chance that your competitors are—and they’re quite literally taking your potential customers. Ensuring you rank high in search results gives you the best chance at your ideal customers finding you.